Paid Media Manager

Welcome to Lomond, the UK's leading network of lettings and estate agencies. We are not just a successful acquisitions company; we have established ourselves as a prominent player in the real estate industry. Our extensive network consists of 12 leading lettings and estate agencies, and we have made over 50 strategic acquisitions to date. At Lomond, we are relentlessly committed to excellence and dedicated to transforming the real estate landscape. With our team's vast industry expertise and local knowledge, we are here to redefine expectations in our sector and lead the way for change.

Now, we're happy to offer you an exciting opportunity as our Paid Media Manager. This is a full time, permanent position located in London. You'll enjoy a standard workweek of 37.5 hours, Monday to Friday, 9.00am to 5.30pm. The position is Hybrid. The salary on offer is up to £40,000 per annum, depending on experience.

Let’s talk about the role, it involves:

● Campaign Management: Build, manage and optimise all PPC campaigns across Google Search, Display and Performance Max.

● Lead Generation: Drive qualified leads for estate agency brands, ensuring cost‑effective acquisition. ● Analytics & Reporting: Use Google Analytics (GA) and other tools to track performance, generate insights and report results to stakeholders. Influence event set‑up, conversion tracking and data integrity.

● Multi‑Account Oversight: Manage campaigns across multiple accounts and brands, balancing budgets, priorities and performance goals.

● Testing & Optimisation: Run A/B tests, refine targeting and continuously improve ad copy, bidding strategies and landing pages.

● Audience Strategy: Implement pixel set‑ups, manage remarketing tags and build segmented audiences from site traffic for retargeting.

● Collaboration: Work closely with the Head of Digital Marketing, creative teams and regional stakeholders to align paid media with wider marketing objectives.

● Paid Social & Wider Digital Support: Contribute to paid social campaigns where relevant, ensuring consistency with PPC activity and supporting other digital channels.

We're not just looking for someone who fits our team; we want to be a good fit for you, too! We're looking for individuals with qualities such as:

● Proven experience managing Google PPC campaigns (Search, Display, Performance Max).

● Strong knowledge of Google Analytics (GA), conversion tracking, and event/pixel implementation.

● Comfortable setting up account structures, tracking frameworks and scalable processes to establish a best‑in‑class paid media function

● Comfortable managing multiple accounts simultaneously.

● Confident reporting data to stakeholders.

● Track record of delivering lead generation campaigns.

● Experience with retargeting, audience segmentation, and remarketing strategies.

● Estate agency or property sector experience.

● Familiarity with paid social platforms and/or programmatic is desirable but not essential. 

At Lomond, we believe in taking care of our people. That's why we offer some amazing perks and benefits through our engagement platform, LOMONDlife.

Here's what you can look forward to:

• Our Employee Assistance Programme offers free counselling support sessions.
• Get the latest gadgets and appliances with our Smart Tech Scheme.
• We're committed to reducing our carbon footprint with our Cycle2Work Scheme.
•  We offer enhanced Family Friendly Leave for maternity, paternity, adoption, and IVF.
• You'll enjoy competitive base pay that aligns with market value, plus incentivised commission and performance bonuses for most roles.
• Exclusive Electric Vehicle Scheme enabling salary sacrifice payments for top of range EV’s
• Celebrate your loyalty with special days and celebrations for length of service.
• Planning for retirement? We've got you covered with that important pension pot.
• We'll support your professional development by funding your professional qualifications so you can reach your full potential and build your career.
• And of course, we like to have a little fun too! Our company socials bring our people together. So work hard, and then socialise even harder!

We're excited to offer these amazing benefits to our hardworking teams. It's our way of showing appreciation for your dedication. At Lomond, we value diversity and inclusion. We welcome applicants of all nationalities, backgrounds, abilities, and perspectives.

Join us and experience a workplace that truly values you. Apply today!